Cleveland, OH
Dream it big...Design it right...Make it real
Hello
Welcome
I'm Steven Ward a design professional, passionate about creating distinctive products. I use effective methods to make products livable for users and viable for business.
I started VYTL, pronounced "Vital", as a service defining the path for solutions in development through human-centered design.
Sample Gallery of work. See more in Portfolio tab
Design Methodology
“The difference between art & design; good art is a talent, good design a skill”, VYTL Design Works applies both.
Customers who connect with products at all levels, sacrifice to obtain them.
VYTL understands how to create desire and appeal.
Distinctive Value innovation (IP) is found at the crossroads of unmet & unarticulated user needs.
Give customers a reason to do business with you.
Project proposals follow a 5-Phase method where key project stake holders input throughout development.
Great design is not an accident. VYLT is a consultancy that deconstructs common beliefs and challenge norms, searching for value added breakthroughs.
Disruptive ideas happen by gathering data and uncovering the insights that inform focused design principles. Add compelling visual queues, and we have a product that appeals to emotion. Add superior function; a product with real value. Add recognizable identity; a product that establishes a personal sense of brand. These define the products that people are willing to pay more to have.
“Unfortunately, there seems to be far more opportunity out there than ability.... We should remember that good fortune often happens when opportunity meets with preparation.”
― Thomas A. Edison